Helping an Emerging Development Agency to Find its Selling Points


Project info

Helping an Emerging Development Agency to Find its Selling Points

Crunchloop is an end-to-end software development agency based in Uruguay and serving clients worldwide. It was created by four Engineers that have experience working for large and complex tech projects, but they decided to go on their own to shape a company according to their own values and ambitions. They knew they had the experience, the skills and the grit, but they were lacking the means to attract new clients.


Market & Audience Research

Visual Identity

Brand strategy


An easy-to-use brand that easily stands out

Being an Engineer-led start-up wit no in-house design team, it was crucial for Crunchloop that their brand was not only distinctive, but also incredibly easy to implement across marketing and sales materials. A custom pattern unifies the brand experience across social media, their website and pitch decks. By drawing inspiration from programming languages and introducing playful elements, the brand identity stands out against anything else in their competitor landscape.


A high-quality identity to match a high-quality offering

From day one, the Crunchloop team was happy with the results of the branding process. A solid foundation set in the brand guidelines made it easy for the brand to scale up without loosing quality or consistency. By unifying all their customer touch points, they were able to position themselves as a high-quality option and increase the perceived value of their offering.


A Match Made in Heaven

The Crunchloop team was of one those dream clients: open minded and ambitious, ready to embrace a distinctive look. Thank you Santiago, Martín, Iván and Damián, for your trust. From our side, we have to thank Lucrecia, Macarena, Carmen and Sofía for their work on the brand identity and website: each one of your ideas made the project better.

"We are super happy and satisfied with the result, we can only thank you for the work you did 🚀 We are using the pattern of the brand for different documents and presentations, it turned out very good.”

Santiago Doldán

Co-Founder at Crunhloop

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