Crafting a warm identity for a high-quality wool brand


Project info

Crafting a warm identity for a high-quality wool brand

Klekas is a slow-fashion Argentinian brand focused on artisan knitwear for women of all ages, sizes, and styles. When they invited us to partner with them, they had already grown a social media fanbase, but wanted to explore ways to make their brand voice as vibrant as their garments. We created posts, stories and stickers to help them achieve that.


Social Media Content


Translating Kleka's clothes versatility and warmth to a visual language

We drew inspiration from the fabrics color palette and textures to recreate a warmth voice that represented not only the cozy feeling of wearing artisanal wool, but the close relationship that Klekas' founders strive to have with their customers.


Creating a versatile mix-and-match visual system

Social media campaigns demand the creation of huge amounts of content. To make sure we produced enough pieces without having to sacrifice quality, we created a library of illustrations and other brand elements that we could mix together and still preserve the "Klekas vibe". We made Klekas' Instagram feel as cozy and joyful as wearing one of their sweaters. After getting plenty of positive reactions to the posts, the founders were so happy they invited to jump out of the screen and create their brand stationary, and even some prints for their new collection.


The people who made it possible

Marina Glikman was in charge of creating the posts for Klekas campaign. By combining illustration, photography and a playful use of typography, she conveyed the warm feeling that the brand is known for.

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